Why isn’t Valentine’s Day celebrated every day of the year?


Valentines Day.jpg

And I’m not referring to the gifts, the marketing, and the overpriced (but beautiful) flowers designed to show our loved ones just how much they mean to us. What I’m talking about is love and relationships! Now that the hype and noise of Valentine’s Day is over, I’ve had an “aha” moment and thought to myself, “why don’t we celebrate love in all its forms all the time? Why do we only glorify its importance on February 14?” Sunday is a day I often reserve for self-care as well, making me think pretty hard about it all.

Instead of grand gestures and material gifts, imagine receiving the gift of love, from you, to you, every day? A deep, warm, fuzzy feeling that nourishes every inch of your insides. Valentine’s Day is a wonderful thing, of course, but when I reflect on it, I find myself thinking our relationships should be nurtured and cared for all the time, and there’s no relationship more important than the one you have with yourself. 

It sounds straightforward, but the truth is that genuine, real self-love is no mean feat. It’s probably one of the hardest things we have to learn as humans. 

I like to use the example of speaking to your closest girlfriends. No doubt you use language that is soft, gentle, and comes from a place of kindness, true? But when it comes to speaking to yourself, chances are you’re not always so sweet. I have certainly been guilty of this in the past. 

I’ll be honest and tell you that after years of exploring the concept of self, I’ve come to understand that if you don’t learn to love and accept yourself exactly as you are, you can’t expect deep, loving and meaningful relationships with others. 

It was actually only a few years ago, that I finally moved from seeking love externally, to instead turning inward and focusing on my relationship with myself. It was a slow process, but the changes were immense, and acted as the catalyst for me to pursue my path as a life coach

Now, I’m lucky enough to be able to help women learn to love themselves, so that loving others is an additive (rather than treacherous) part of their lives. 

So off the back of a day that’s solely about love, I encourage you to think about ways to improve its presence in your life. So as of this evening, I’ll be sharing my 28-day guide outlining how to become your best self. I actually created this content when I was fresh from completing my life-coaching course in 2017, but it still feels so relevant today.  

Like I mentioned, to create a positive shift in your relationships with others and yourself, you have to do the inner work. You need to break old habits that are keeping you small. During the next 28 days, I’ll be sharing some simple and effective strategies that will see you break free from old habits. 

I’ll outline true and authentic self-care rituals that have worked for me, healed a lot of my pain, and enabled me to slow down and focus on deeply loving myself. 


Any questions? I’d love to hear from you? Please email me amy@amyerbacher.com.au 

Amy ErbacherComment